DatabaseID=[[DatabaseID]]|ContactID=[[ContactID]]|Friday, May 09, 2008

WEB SITE COMMITMENT TO CONTENT...(May E-News from 2SS.Com)

 

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[[Company:25]]

 

Dear [[Salutation:40]],

 

‘     [][][][][][][][][][][][][][][][][][][][][][]     ‘

‘     E – N E W S from    ‘

‘     2SS.Com     ‘

‘     Compiled and Edited by      ‘

‘                                               [email protected]     ‘

‘     Mailed on: 05/01/2001 9:32 PM                   Number 31   ‘

‘     Int’l Standard Serial No. - ISSN: 1523-3537‘    

‘     [][][][][][][][][][][][][][][][][][][][][][]     ‘

 

‘     Find E-News promoted at Excite, MSN,    ‘

‘     Yahoo, E-Bay, Ziff-Davis University and more.      ‘

‘     Please share E-News with others who might be     ‘

‘     interested.  It’s your FREE first-of-the-month, fast     ‘

‘     read, update on technology that aims to make a      ‘

‘     difference for your organization.     ‘

 

‘     In this issue (5 Items):     ‘

‘     ================     ‘

‘     1--WEB SITE COMMITMENT TO CONTENT    ‘

‘     2--QUESTIONS?      ‘

‘     3--PRODUCT WATCH - Tactex    ‘

‘     4--STRATEGIC/USEFUL/INTERESTING LINKS     ‘

‘     5--WHY SUBSCRIBE? 2SS.Com &      ‘

          YOUR SUBSCRIPTION.     ‘

 

‘     [][][][][][][][][][][][][][][][][][][][][][]     ‘

‘     --------------------------Item One----------------------     ‘

‘     WEB SITE COMMITMENT TO CONTENT    ‘

‘     ==================================    ‘

‘     The Commitment:     ‘

‘     ‘DEVELOP PROCEDURES FOR GETTING     ‘

      CONTENT TO THE WEB EXACTLY WHEN     ‘

‘     IT’S NEEDED AND EXACTLY WHERE THE    ‘

‘     SITE’S DESIGNER(S) MADE ROOM FOR IT.     ‘

 

‘     The Process of fulfilling the commitment:    ‘

‘     You already know as a user, if not as a WWW site    ‘

‘     development team member, that it’s all about the     ‘

‘     content.  The way to develop and manage     ‘

‘     content is, ideally, a continuous process that     ‘

‘     includes:     ‘

 

‘     1.  Designing a TEMPLATE that creates a      ‘

‘          standard ‘look-and feel’.  

‘     2.  CREATING PAGES with compelling,      ‘

‘          interesting, or at least useful content, that sells     ‘

‘          your organization and what it’s up to.     ‘

‘     3.  DESIGNING A WORKFLOW that lets new     ‘

‘          content get developed, approved and     ‘

‘          posted while it’s new and in the ‘normal’     ‘

‘          course of work.     ‘

‘     4.  Developing a DATABASE that makes all the     ‘

‘          elements of the site readily accessible and,     ‘

‘          most importantly, readily updateable.    ‘

‘     5.  PUBLISHING the content in every medium     ‘

‘          means in multiple www sites and pages as     ‘

‘          appropriate in newsletters, magazines,      ‘

‘          publicity releases, collateral materials, etc.     ‘

‘     6.  Allowing PERSONALIZATION to give your     ‘

‘          audience just, and only, what they’d like to see.   ‘

 

‘     Some Internet sites that do some or all of this     ‘

‘     well include:    ‘

‘     www.Yahoo.Com  (You probably guessed that)     ‘

‘     but for more ideas click on ‘http://www.my yahoo.com/’     ‘

‘     www.individual.com is one of the more     ‘

‘     customizable news sites on the Internet.    ‘

‘     www.BarnesandNobel.Com is another example    ‘

‘     of a content management nightmare tamed     ‘

‘     into intuitive and reasonably friendly tools to      ‘

‘     explore, find and buy!    ‘

‘     http://www.sacweb.com/ does an interesting    ‘

‘     (but not gaudy) job of showing off their     ‘

‘     technical prowess.  The upper right edge of     ‘

‘     their new home page displays a very nice     ‘

‘     picture of the Sacramento skyline.   As you watch    ‘

‘     it for a minute or so you get to see all the     ‘

      lighting changes provided by a typical     

‘     Sacramento day (and night!)    ‘

 

‘     You can start finding more useful details on     ‘

‘     developing your own skills or integrating     ‘

‘     products and services for your www site by     ‘

‘     using a search like     ‘

http://search.yahoo.com/bin/search?p=%22content+management%22.  There is also a rather thorough review    ‘

‘     of content management and content management    ‘

‘     software at:    ‘ www.zdnet.com/products/stories/reviews/0,4161,2690781,00.html (See also PC Magazine article ‘Content Management’ 01-02-2001  page IP01.)

 

 

‘     [][][][][][][][][][][][][][][][][][][][][][]     ‘

‘     --------------------------Item Two-----------------------      ‘

‘     QUESTIONS?     ‘

‘     -------------------------------------------------------------     ‘

‘     WHAT ADVICE WOULD BILL GATES GIVE    ‘

’     TO HIGH SCHOOL STUDENTS?     ‘

 

‘     Here’s the ‘alleged’ answer which we’d say      ‘

‘     sounds good enough to share with you…     ‘

 

‘     Bill Gates recently dished out at a high school      ‘

‘     speech about 11 things the students did NOT     ‘

‘     learn in school.  He talks about how feel-good,     ‘

‘     politically correct teaching has created a      ‘

‘     generation of kids with no concept of reality and     ‘

‘     how this concept sets them up for failure in the     

‘     real world.      ‘

 

‘     RULE 1     Life is not fair; get used to it.     ‘

‘     RULE 2     The world won’t care about your      ‘

‘                       self-esteem.  The world will expect     ‘

‘                       you to accomplish something      ‘

‘                       BEFORE you feel good about      ‘

‘                       yourself.      ‘

‘     RULE 3     You will NOT make 40 thousand      ‘

‘                       dollars a year right out of high     ‘

‘                       school. You won’t be a vice-    ‘

‘                       president with a car phone until you     ‘

‘                       earn both.       ‘

‘     RULE 4     If you think your teacher is tough, wait     ‘

‘                       until you get a boss.       ‘

‘     RULE 5     Flipping burgers is not beneath your     ‘

‘                      dignity.  Your grandparents had a      ‘

‘                      different word for burger-flipping;     ‘

                       They called it ‘opportunity’.      ‘

‘     RULE 6     If you mess up, it’s not your parents’      ‘

‘                       fault, so don’t whine about your     ‘

‘                       mistakes; learn from them.     ‘

‘     RULE 7     Before you were born, your parents    ‘

‘                       weren’t as boring as they are now.       ‘

‘                       They got that way from paying your      ‘

‘                       bills, cleaning your clothes and     ‘

‘                       listening to you talk about how cool      ‘

‘                       you are.  So before you save the rain     ‘

‘                       forest from the parasites of your      ‘

‘                       parent’s generation, try de-lousing the     ‘

‘                       closet in your own room.      ‘

‘     RULE 8     Your school may have done away with    ‘

‘                       winners and losers, but life has not.     ‘

‘                       Some schools have abolished failing      ‘

‘                       grades, and they’ll give you as many      ‘

‘                       times as you want to get the right     ‘

‘                       answer. This doesn’t bear the slightest    ‘

‘                       resemblance to ANYTHING in real life.    ‘

‘     RULE 9     Life is not divided into semesters.      ‘

‘                      You don’t get summers off, and very     ‘

‘                       few employers are interested in      ‘

‘                       helping you find yourself.  Do that     ‘

‘                       on your own time.    ‘

‘     RULE 10   Television is NOT real life.  In real life     ‘

‘                       people actually have to leave the     ‘

‘                       coffee shop and go to jobs.      ‘

‘     RULE 11   Be nice to nerds.  Chances are you’ll    ‘

‘                       end up working for one.     ‘

 

‘     A SPECIAL LANGUAGE FOR RESUMES ON    ‘

‘     THE INTERNET?    ‘

‘     It may be a little hard to believe, but the Human     ‘

‘     Resource folks are so committed to this prospect     ‘

‘     that they are considering the development of     ‘

‘     their own ‘HR-XML’  (that’s Human Resources    ‘

‘     eXtensible Markup Language) to facilitate the   ‘

‘     capture, processing and use of resumes.      ‘

 

‘     Collectively it can save 2 or 3 minutes of     ‘

‘     processing per resume for thousands or    ‘

‘     more resumes which makes the idea one that    ‘

‘     the 89-member HR-XML consortium has     

‘     pledged to use.  Check www.hr- ‘xml.org/channels/home.htm for more info.    ‘

 

‘     ANY MORE ON E-BRANDING?     ‘

‘     The January 2001 issue of E-News (Request a    ‘

‘     second copy if this topic interests you or you     ‘

‘     were caught in our E-Mail problems) began      ‘

‘     as follows:    ‘

 

‘     Recently, InfoWorld addressed how it      ‘

‘     presented “Branding Equals E-Business”      ‘

http://www.infoworld.com/articles/tc/xml/00/12/18/001218tcbranding.xml in a unique, ‘we-tested-it-ourselves’,   ‘

‘     EIGHT (8) step approach that we found very     ‘

‘     interesting.  A recent book    ‘

‘     THE 11 IMMUTABLE LAWS OF INTERNET    ‘

‘     BRANDING (available at     ‘

http://www.amazon.com/exec/obidos/ASIN/0060196211/2sscom) by Al Ries and Laura Ries presents some    ‘

‘     ideas that are equally thought provoking.      ‘

 

‘     Right after it hit your E-Mail box we found     ‘

‘     www.brandchannel.com where in their own words… ’

 

‘        We are committed to providing a global       ‘

‘        perspective on brands, which you may not     ‘

‘        have heard before and which will challenge      ‘

‘        you to think further. A bit less of 'what person    ‘

‘        left what company' and a bit more of the   

‘        important issues that are affecting brands      ‘

‘        now and in the future. To further enhance    

‘        your brand awareness, we offer a cadre of      ‘

‘        tools and information including global       ‘

‘        listings for conferences, courses and      ‘

‘        careers, as well as links to other valuable    

‘        industry resources.      ‘

 

‘        Perhaps equally as important is that brand-     ‘

‘        channel is not a one-way street. Rather,     ‘

‘        we provide the opportunity for an open      ‘

‘        exchange on the subject of brands and     

‘        branding from practitioners like yourself      ‘

‘        around the world.    ‘

 

‘        BrandChannel.com. The world's only     ‘

‘        online exchange about branding.     ‘

 

 

‘     [][][][][][][][][][][][][][][][][][][][][][]     ‘

‘     ---------------------Item Three-------------------------      ‘

‘     PRODUCT WATCH     ‘

‘     -------------------------------------------------------------     ‘

‘     QUICKBASE?     ‘

‘     We were surprised to see Intuit’s new .     ‘

‘     www.QuickBase.Com from Intuit (makers of     ‘

‘     Quicken and QuickBooks) described as…

‘       Online Software Finally Gets Useful in the    ‘

‘       Feb. 5, 2001 issue of Business Week.      ‘

‘       Writer Stephen H. Wildstrom sings some of     ‘

‘       the praises we pointed you toward in our     ‘

‘       April Strategic/Useful/Interesting Links section.    ‘

 

‘     ELECTROHOLIGRAPHIC SWITCHING     ‘

‘     Trellis Photonics, a Maryland-based company,     ‘

‘     is working to address the traffic switch used     ‘

‘     in the Internet’s backbone.  They’ve devised     ‘

‘     an electroholographic switch that is up     ‘

‘     to 10,000 times faster than ‘real material’      ‘

‘     style switches.  The switch bounces light off    ‘

‘     a hologram and eliminates the normal switch’s     ‘

‘     requirement to convert data from photons to     ‘

‘     electrons and back again.  CEO Timothy Cahall    ‘

‘     was quoted, “Today the network is built on a    ‘

‘     cast-in-concrete model.  It’s planned out over   

‘     months and built over years.   Electroholography     ‘

‘     overturns that paradigm…” allowing switches      ‘

‘     to be created, regulated and monitored instantly.     ‘

 

‘     HERE COMES WINDOWS XP     ‘

‘     Microsoft is about to release it’s next OS including    ‘

‘     an improved media player, jukebox, direct (e.g.    ‘

‘     built-in) support for writing CDs and DVDs,      ‘

‘     Internet firewall software and better backup     ‘

‘     including a ‘revert’ feature that promises to     ‘

‘     undo a recent but undesired system set-up    

‘     procedure.     ‘

 

‘     THINKING ABOUT OFFICE XP     ‘

‘     Already available is the ‘next’ office that may    ‘

‘     not create a productivity rush to acquire and    

’     install, but it does have some interesting     ‘

‘     features.  Some of these include speech     ‘

‘     translation and speech recognition (probably     ‘

‘     not yet  good enough to win you over), New    

‘     available anywhere in Office SmartTags like   ‘

‘     the stock quote smart tag for Excel, the new     ‘

‘     Sharepoint Office member that does group      ‘

‘     coordination functions Outlook can’t , Front      ‘

‘     Page discussion boards and usage analysis,    

‘     Outlook MSN messenger integration, auto     ‘

‘     complete (e.g. Outlook Express style) E-Mail     ‘

‘     addressing, improved virus protection and     ‘

‘     MUCH more.    ‘

 

‘     THE KYOCERA SMARTPHONE   ‘

‘     This is a 7.4 ounce 5.5” x 2.6” X .9” unit that     ‘

‘     looks like it will be BOTH very talkable     ‘

‘     (tri-mode) phone and integrated equivalents     ‘

‘     to the Palm V.  It’s enough to make your editor    ‘

‘     think about taking the plunge!     ‘

 

 

‘     [][][][][][][][][][][][][][][][][][][][][][]     ‘

‘     ----------------------Item Four--------------------------      ‘

‘     STRATEGIC/USEFUL/INTERESTING LINKS     ‘

‘     -------------------------------------------------------------     ‘

 

‘     COULD IT REALLY BE FREE?

‘     1.  At www.CyperRebate.Com (That ‘s… http://click.linksynergy.com/fs-bin/stat?id=0bDUMaJ9wvw&offerid=18358.10000080&type=4&subid=0) they say “100%    ‘

‘     Free After Rebate”.  It’s a tantalizing prospect:    ‘

‘     an Internet site focusing on making it easy to    ‘

‘     find, buy and get products, and YOUR money      ‘

‘     back, via manufacturers’ rebates.      ‘

 

‘     At 2SS.Com we’re processing an order now     ‘

‘     that should deliver us two state-of-the-art PC      ‘

‘     mice and two CDs all ‘100% FREE AFTER     ‘

‘     REBATE’.  The process is a little daunting, but     ‘

‘     probably worth the effort for higher value items.    ‘

‘     First, you place an order for items that are clearly     ‘

‘     marked-up to premium prices and charge them    ‘

‘     to your credit card.  Then you receive the items    ‘

‘     in a week or so (as we did!).    ‘

 

‘     Once received, you log on and print a rebate     ‘

‘     form for each item. You also need to copy the      ‘

‘     receipt you get for each item and look around for    ‘

‘     and cut-out the original UPC code on each item.     ‘

‘     Finally, fill in the form, address an envelope (You    ‘

‘     can copy and paste from Internet browser to      ‘

‘     word processors and print an envelope from      ‘

‘     there to save time and improve accuracy.) and      ‘

‘     mail off for your rebate.  CyperRebat.Com     ‘

‘     promises you’ll get your money in about 5 weeks    ‘

‘     and you can monitor order-shipping-rebates-    ‘

‘     applications-etc. on their www site.  Next month    ‘

‘     we’ll tell you how we’re doing at getting OUR     ‘

‘     money back.     ‘

 

‘     2.  Try http://www.microsoft.com/insider/learning    ‘

‘     for FREE training in Windows ME (Millennium),     ‘

‘     Internet Explorer 5.5: Introduction to,     ‘

‘     Word 2000: Level 1, or Excel 2000: Worksheets     ‘

 

‘     3.  www.paltalk.com is in their own words “…The    ‘

‘     total Internet communications solution that     ‘

‘     combines the best of an instant messaging and     ‘

‘     internet telephony. Paltalk offers a wide range of     ‘

‘     features that allows users to communicate with     ‘

‘     each other anywhere in the world at any time     ‘

‘      - all for FREE.“    ‘

 

‘     4.  Try www.webdev.net/tdfax.asp to send a    ‘

‘     TEST fax to your newly-hooked up PC.  If you     ‘

‘     get it, it works!     ‘

 

‘     5.  Long ago we mentioned the forerunner of      ‘

      www.world.altavista.com as a great place to do   

‘     small translations (e.g. Italian, German, Spanish     ‘

‘     or other languages to English translation and back    ‘

‘     again?). Change your bookmark - this is the new     ‘

‘     location for the same great service.    ‘

 

 

‘     [][][][][][][][][][][][][][][][][][][][][][]     ‘

‘     -------------------------Item Five-----------------------      ‘

‘                         WHY SUBSCRIBE?    ‘

‘            2SS.Com & YOUR SUBSCRIPTION     ‘

‘     -------------------------------------------------------------     ‘

‘     We intend to make the E-News from 2SS.Com     ‘

‘     “come to life” by soliciting your comments,     ‘

‘     suggestions and interests to direct the informa-     ‘

‘     tion we choose to share. Already on our      ‘

‘     ‘watch-list’ are:    ‘

‘     *  Artificial Intelligence     ‘

‘     *  Speech Recognition     ‘

‘     *  Small network Internet connectivity     ‘

‘     *  Computer Telephony Integration.      ‘

 

‘     Maybe the best reason to subscribe is     ‘

‘     the ‘E-News Strategic Technology     ‘

‘     Advisory Panel’, a growing list of     ‘

‘     professionals in a variety of disciplines,   ‘

‘     who have agreed to:     ‘

‘     1--Review each month’s issue in      ‘

‘         advance of its release.     ‘

‘     2--Contribute year-round from their      ‘

‘         respective areas of specialization.    ‘

‘     3--Accept your strategic systems      ‘

‘         technology questions.  (This is a free    ‘

‘         EXTRAORDINARILY CONVENIENT,     ‘

‘         multi-discipline resource available to you.)     ‘

 

‘     [email protected]     ‘

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‘     Ron Ellis of 2SS.Com.    ‘

 

‘     [email protected]     ‘

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‘     ding Audit, Tax and General Business      ‘

‘     Consulting by David Ljung, Principal at      ‘

‘     Gilbert Accountancy Corporation.  Visit      ‘

‘     them at www.GilbertCPA.com.     ‘

 

‘     [email protected]     ‘

‘     Perspectives from a long-tenured, technically      ‘

‘     savvy and top-notch MIS Director Morris     ‘

‘     Slocum of Emergency Physician Billing     ‘

‘     located in Oklahoma City, OK.    ‘

 

‘     [email protected]     ‘

‘     Human Resources expertise, including     ‘

‘     problem employees, policy and procedures,     ‘

‘     and customized training by B.J. Flora of .    ‘

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‘     [email protected]      ‘

‘     Computer network design, implementation,    ‘

‘     maintenance and support by Ron Ellis,      ‘

‘     Managing Director of 2SS.Com.    ‘

 

‘     [email protected]      ‘

‘     Computer and printer rentals of all     ‘

‘     types by Rick Randall, President of     ‘

‘     RenTech Computers.  Visit them at      ‘

‘      www.RenTechComputers.Com.    ‘

 

‘     [email protected]       ‘

‘     Corporate and professional skill training    ‘

‘     by Ann McCandless, Owner and founder      ‘

‘     of Computer Assistance. Visit them at     ‘

‘     www.CA-Training.Com      ‘

 

‘     [email protected]     ‘

‘     Strategic Planning, turnarounds, marketing   ‘

‘     analysis, and litigation support by Peter H.   ‘

‘     Michael, President of The Michael Consulting    ‘

‘     Group.  Visit them at www.mcgmcg.com.    ‘

 

‘      [email protected]     ‘

‘     Internet WWW authoring, database     ‘

‘     development and connectivity by    ‘

‘     Michael Nelson, President of SacWeb..      ‘

‘     Visit them at www.SacWeb.Com.     ‘

 

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‘     not waste your time.  If you have     ‘

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‘     for technologies that interest you, please    ‘

‘     send a message to [email protected] .       ‘

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‘     Please advise us of any changes to our     ‘

‘     current contact data for you.  It is:     ‘

‘     Contact: [[Contact:26]]     ‘

‘     Company: [[Company:25]]     ‘

‘     Title: [[Title:46]]     ‘

‘     Address: [[Address 1:27]] [[Address 2:28]]     ‘

‘     City: [[City:30]], State: [[State:31]]  Zip: [[Zip:32]]     ‘

‘     Phone: [[Phone:35]]  Fax: [[Fax:36]]    ‘