Friday, May 09, 2008
WEB SITE COMMITMENT TO CONTENT...(May E-News from 2SS.Com)
[[Contact:26]]
[[Company:25]]
Dear
[[Salutation:40]],
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E N E W S from
2SS.Com
Compiled
and Edited by
Mailed
on:
05/01/2001 9:32 PM Number 31
Intl
Standard Serial No. - ISSN:
1523-3537
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Find E-News
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Please share
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interested.
Its your FREE first-of-the-month, fast
read, update
on technology that aims to make a
difference for your organization.
In
this issue (5 Items):
================
1--WEB SITE
COMMITMENT TO CONTENT
2--QUESTIONS?
3--PRODUCT WATCH
- Tactex
4--STRATEGIC/USEFUL/INTERESTING
LINKS
5--WHY SUBSCRIBE?
2SS.Com &
YOUR
SUBSCRIPTION.
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--------------------------Item
One----------------------
WEB SITE
COMMITMENT TO CONTENT
==================================
The Commitment:
DEVELOP PROCEDURES FOR GETTING
CONTENT TO THE WEB EXACTLY WHEN
ITS NEEDED AND EXACTLY WHERE THE
SITES
DESIGNER(S) MADE ROOM FOR IT.
The Process of fulfilling the commitment:
You already know as a user, if not as a
WWW site
development team member, that its all
about the
content. The way to
develop and manage
content is, ideally, a continuous process
that
includes:
1.
Designing a TEMPLATE that creates a
standard look-and feel.
2.
CREATING PAGES with compelling,
interesting, or at least useful
content, that sells
your organization and what its up
to.
3.
DESIGNING A WORKFLOW that lets new
content get developed, approved
and
posted while its new and in the
normal
course of work.
4.
Developing a DATABASE that makes all the
elements of the site readily
accessible and,
most
importantly, readily updateable.
5.
PUBLISHING the content in every medium
means in multiple www sites and pages
as
appropriate in newsletters,
magazines,
publicity releases, collateral
materials, etc.
6.
Allowing PERSONALIZATION to give your
audience just, and only, what theyd
like to see.
Some Internet sites that do some or all of
this
well include:
www.Yahoo.Com (You probably guessed that)
but for more ideas click on http://www.my yahoo.com/
www.individual.com
is one of the more
customizable news sites on the
Internet.
www.BarnesandNobel.Com
is another example
of a
content management nightmare tamed
into
intuitive and reasonably friendly tools to
explore, find and buy!
http://www.sacweb.com/ does an interesting
(but
not gaudy) job of showing off their
technical prowess. The upper right edge of
their
new home page displays a very nice
picture of the
it for
a minute or so you get to see all the
lighting changes provided by a typical
You can start finding more useful details
on
developing your own skills or
integrating
products and services for your www site
by
using a search like
http://search.yahoo.com/bin/search?p=%22content+management%22. There is also a rather thorough review
of content management and content
management
software at: www.zdnet.com/products/stories/reviews/0,4161,2690781,00.html
(See also PC Magazine article Content Management 01-02-2001 page IP01.)
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--------------------------Item
Two-----------------------
QUESTIONS?
-------------------------------------------------------------
WHAT ADVICE WOULD BILL GATES GIVE
TO HIGH SCHOOL STUDENTS?
Heres the alleged answer which wed say
sounds good enough to share with you
Bill Gates recently dished out at a high school
speech about 11 things the students did NOT
learn in school. He talks about how feel-good,
politically correct teaching has created a
generation of kids with no concept of reality and
how this concept sets them up for failure in the
real world.
RULE 1 Life is not fair; get used to it.
RULE 2 The world wont care about your
self-esteem. The world will expect
you to accomplish something
BEFORE you feel good about
yourself.
RULE 3 You will NOT make 40 thousand
dollars a year right out of high
school. You wont be a vice-
president with a car phone until you
earn both.
RULE 4 If you think your teacher is tough, wait
until you get a boss.
RULE 5 Flipping burgers is not beneath your
dignity. Your grandparents had a
different word for burger-flipping;
They called it opportunity.
RULE 6 If you mess up, its not your parents
fault, so dont whine about your
mistakes; learn from them.
RULE 7 Before you were born, your parents
werent as boring as they are now.
They got that way from paying your
bills, cleaning your clothes and
listening to you talk about how cool
you are. So before you save the rain
forest from the parasites of your
parents generation, try de-lousing the
closet in your own room.
RULE 8 Your school may have done away with
winners and losers, but life has not.
Some schools have abolished failing
grades, and theyll give you as many
times as you want to get the right
answer. This doesnt bear the slightest
resemblance to ANYTHING in real life.
RULE 9 Life is not divided into semesters.
You dont get summers off, and very
few employers are interested in
helping you find yourself. Do that
on your own time.
RULE 10 Television is NOT real life. In real life
people actually have to leave the
coffee shop and go to jobs.
RULE 11 Be nice to nerds. Chances are youll
end up working for one.
A SPECIAL LANGUAGE FOR RESUMES ON
THE INTERNET?
It may be a little hard to believe, but the Human
Resource folks are so committed to this prospect
that they are considering the development of
their own
HR-XML (thats Human Resources
eXtensible Markup Language) to facilitate the
capture, processing and use of resumes.
Collectively it can save 2 or 3 minutes of
processing per resume for thousands or
more resumes which makes the idea one that
the 89-member HR-XML consortium has
pledged to use. Check www.hr- xml.org/channels/home.htm for more info.
ANY MORE ON E-BRANDING?
The January 2001 issue of E-News (Request
a
second copy if this topic interests you or
you
were caught in our E-Mail problems) began
as follows:
Recently, InfoWorld addressed how it
presented Branding Equals
E-Business
http://www.infoworld.com/articles/tc/xml/00/12/18/001218tcbranding.xml
in a unique, we-tested-it-ourselves,
EIGHT (8) step approach that we found
very
interesting. A
recent book
THE 11
IMMUTABLE LAWS OF INTERNET
BRANDING (available at
http://www.amazon.com/exec/obidos/ASIN/0060196211/2sscom)
by Al Ries and Laura Ries presents some
ideas that are equally thought provoking.
Right after it hit your E-Mail box we
found
www.brandchannel.com
where in their own words
We are committed to providing a
global
perspective on brands, which you may
not
have heard before and which will
challenge
you to
think further. A bit less of 'what
person
left what company' and a bit more of
the
important issues that are affecting
brands
now and
in the future. To further
enhance
your brand awareness, we offer a cadre
of
tools and information including
global
listings for conferences, courses
and
careers, as well as links to other
valuable
industry resources.
Perhaps equally as important is that
brand-
channel is not a one-way street.
Rather,
we provide the opportunity for an
open
exchange on the subject of brands
and
branding from practitioners like
yourself
around
the world.
BrandChannel.com. The world's only
online
exchange about branding.
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---------------------Item
Three-------------------------
PRODUCT WATCH
-------------------------------------------------------------
QUICKBASE?
We were surprised to see Intuits new .
www.QuickBase.Com
from Intuit (makers of
Quicken and QuickBooks) described as
Online Software Finally Gets Useful in the
Feb. 5, 2001 issue of Business Week.
Writer Stephen H. Wildstrom sings some
of
the praises we pointed you toward in
our
April Strategic/Useful/Interesting Links
section.
ELECTROHOLIGRAPHIC
SWITCHING
Trellis Photonics, a Maryland-based
company,
is working to address the traffic switch
used
in the Internets backbone. Theyve
devised
an electroholographic switch that is
up
to 10,000 times faster than real
material
style switches. The switch bounces light off
a hologram and eliminates the normal
switchs
requirement to convert data from photons
to
electrons and back again. CEO Timothy
Cahall
was quoted, Today the network is built on
a
cast-in-concrete model. Its planned out
over
months and built over years. Electroholography
overturns that paradigm
allowing
switches
to be created, regulated and monitored
instantly.
HERE COMES
WINDOWS XP
Microsoft is about to release its next OS
including
an improved media player, jukebox, direct
(e.g.
built-in) support for writing CDs and DVDs,
Internet firewall software and better
backup
including a revert feature that promises
to
undo a recent but undesired system
set-up
procedure.
THINKING
ABOUT OFFICE XP
Already available is the next office
that may
not create a productivity rush to acquire
and
install, but it does have some
interesting
features. Some of these
include speech
translation and speech recognition (probably
not yet
good enough to win you over), New
available anywhere in Office SmartTags
like
the stock quote smart tag for Excel, the
new
Sharepoint Office member that does
group
coordination functions Outlook cant ,
Front
Page discussion boards and usage
analysis,
Outlook MSN messenger integration,
auto
complete (e.g. Outlook Express style)
E-Mail
addressing, improved virus protection
and
MUCH more.
THE
KYOCERA SMARTPHONE
This is a 7.4 ounce 5.5 x 2.6 X .9 unit
that
looks like it will be BOTH very
talkable
(tri-mode) phone and integrated
equivalents
to the Palm V. Its enough to make
your editor
think about taking the plunge!
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----------------------Item
Four--------------------------
STRATEGIC/USEFUL/INTERESTING LINKS
-------------------------------------------------------------
COULD IT REALLY BE FREE?
1.
At www.CyperRebate.Com
(That s
http://click.linksynergy.com/fs-bin/stat?id=0bDUMaJ9wvw&offerid=18358.10000080&type=4&subid=0) they say 100%
Free After Rebate. Its a tantalizing prospect:
an Internet site focusing on making it
easy to
find, buy and get products, and YOUR
money
back, via manufacturers rebates.
At 2SS.Com were processing an order
now
that should deliver us two
state-of-the-art PC
mice and two CDs all 100% FREE AFTER
REBATE. The process is a
little daunting, but
probably worth the effort for higher value
items.
First, you place an order for items that are
clearly
marked-up to premium prices and charge
them
to your credit card. Then you receive
the items
in a week or so (as we did!).
Once received, you log on and print a
rebate
form for each item. You also need to copy
the
receipt you get for each item and look
around for
and cut-out the original UPC code on each
item.
Finally, fill in the form, address an
envelope (You
can copy and paste from Internet browser
to
word processors and print an envelope
from
there to save time and improve accuracy.) and
mail off for your rebate. CyperRebat.Com
promises youll get your money in about 5
weeks
and you can monitor
order-shipping-rebates-
applications-etc. on their www site. Next month
well tell you how were doing at getting
OUR
money back.
2.
Try http://www.microsoft.com/insider/learning
for FREE training in Windows ME
(Millennium),
Internet Explorer 5.5: Introduction
to,
Word 2000: Level 1, or Excel 2000:
Worksheets
3. www.paltalk.com is in their own words
The
total Internet communications solution
that
combines the best of an instant messaging
and
internet telephony. Paltalk offers a wide range of
features that allows users to communicate
with
each other anywhere in the world at any
time
- all for FREE.
4. Try www.webdev.net/tdfax.asp to send a
TEST fax to your newly-hooked up PC. If you
get it, it works!
5. Long ago we mentioned the forerunner of
www.world.altavista.com as a great place to do
small translations (e.g. Italian, German, Spanish
or other languages to English translation and back
again?). Change your bookmark - this is the new
location for the same great service.
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-------------------------Item
Five-----------------------
WHY SUBSCRIBE?
2SS.Com
& YOUR SUBSCRIPTION
-------------------------------------------------------------
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Visit them at www.SacWeb.Com.
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